https://www.nicovideo.jp/watch/sm17663034 [Play] Introducing singers who deserve more recognition but weren't invited to Nico Nico Chokaigi I’m not sure if the video title is being serious, but it’s kinda extremely funny to think about how much talent Nico Nico actually started, with people who made what were often seen as joke videos going on to become professional singers, musicians, etc.
If you’re wondering what Nico Nico Chokaigi is:
https://dic.nicovideo.jp/a/ニコニコ超会議 It's basically a real life event held by Nico Nico where the community comes together to recreate Nico Nico Douga in the real world:
https://youtu.be/BbqT4wNKCs0 [Play].
That being said, you have to ask why the management decided to dump so many resources into these large-scale events like Nico Nico Chokaigi and Nico Nico Taikai, while the site itself was barely functioning, even for premium users...
https://dic.nicovideo.jp/b/a/ニコニコ大惨事 (Nico Nico Disaster)
Going through the comments on this trainwreck is just brutal because it's obvious they were intentionally cutting costs to make Nico Nico barely profitable at the expense of a functional website. All while pushing these events (and even planning overseas expansions) without even securing a solid footing in Japan.
2011/02/28 (Mon) 20:14:27 ID: dRZYlmTgEd
The "Spirit of the Engineers" who power Nico Nico Douga at Dwango.
http://rikunabi-next.yahoo.co.jp/tech/docs/ct_s03600.jsp?p=001878
It sounds like they're looking for highly skilled engineers based on this article created on 2011/02/24, but after reading this article from 2011/02/18, I'm left speechless.
Takeshi Natsuno’s next strategy for Nico Nico Douga:
http://rikunabi-next.yahoo.co.jp/tech/docs/ct_s03600.jsp?p=001867
"But we are not resting on our laurels. We're aiming for the future. We have two directions: one is entertainment. We're moving beyond video towards live entertainment like concerts and musicals. We already have a world where 10,000 people will pay 2,000 yen just to watch an artist's live show on the internet."
"The second direction is overseas expansion. We’re not necessarily imagining physically expanding abroad since we can easily cross borders online in today’s world. We’re developing a business model that doesn't rely solely on Japan or cater only to Japanese users."The "disaster" article mainly talks about what happened on February 5, 2011, during the the final event of the Nico Nico Taikai when a major issue hit Nico Nico Douga and both free and premium members couldn’t watch videos. It was probably one of the first big signs of Nico Nico starting to lose its userbase because of poor management decisions. I went through some of the 1500+ comments posted a few months after that, and honestly, it’s insane how much regular and premium users suffered because of their greed...
When Hiroyuki was still there, he famously said during the disaster:
"Did you know that, even though this is Nico Nico Douga, a video site, people can’t watch videos today due to a problem? I think it’s wrong to ignore our core business and do events like this."
Anyways I think it's almost impossible not to rant about the management in every post if you have to explain the things that make up nico nico so please enjoy that video lol.